What Is Lifecycle Marketing?

Lifecycle marketing is a seven-stage system devised specifically for small businesses to help them transform their sales and marketing. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Small businesses that implement lifecycle marketing principles through the affordable, easy-to-use automation technology now available to them are in the best position to grow, nurture and retain valuable customers.

7 Stages of Lifecycle Marketing

The 7 Stages of Lifecycle Marketing

  1. Attract traffic – Attract leads to your website with great content like ebooks, infographics, research reports, webinars and blog posts.
  2. Capture leads – Encourage leads to sign up to receive  your content. Be sure to include opt-in language in your web form.
  3. Nurture prospects – Create a consistent campaign of useful information and offers with automated, personalized follow-up messages.
  4. Convert sales – Turn browsers into buyers with e-commerce tools and a well-defined lead management strategy.
  5. Deliver and satisfy – Fulfill your commitments on time, then provide additional value that surprises and delights customers.
  6. Upsell customers – Develop a long-term strategy, tactics, products and services to help generate additional sales and recurring revenue over time.
  7. Get referrals – Encourage referrals by encouraging and creating incentives for customers and partners.
It seems too obvious and easy, right? In fact, on the surface there are no “secrets” in lifecycle marketing. Small businesses have known about and practiced these tactics in some form for thousands of years.
The real value of lifecycle marketing derives from integrating the individual building block tactics in to a single system —  leveraging the interconnectedness and interdependencies of the stages. As the saying goes, the whole is greater than the sum of its parts.
Are you a lifecycle marketer? Do you plan your sales and marketing as a single process, or as a collection of activities?

Watch an online Lifecycle Marketing workshop to learn more.

Comments

  1. says

    Being a small business owner I have practice each of these principles however, I did not know that it was an actual system. Unfortunately small businesses are so busy running there business that they don’t have the time to look at the principles behind there business I am glad that this post was made available and will book mark it for future reference.

    • says

      Excellent point. Many small businesses, especially in mom & pop retail don’t take time to focus on the mechanics of what is growing, or in some cases killing their business.

  2. LORENZO VIDAL MINAYA ROSADO says

    la comercializaci’on y las ayuda brindada por ustedes,si son bien aprovechada de seguro
    ba hechar para lante cualquier empresa o negocio que se dedique a los mismos

  3. says

    Life cycle marketing is something that we’ve promoted for years. I actually wrote an entire book about it in 2002, so I’m glad to see it getting traction through platforms like InfusionSoft. I’m a big fan and use it in my business, lenker.com.

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