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About the Author
As the Managing Editor at Infusionsoft, Andrea Parker helps small businesses succeed by creating and executing on the editorial calendar, creating original content for and managing the Big Ideas Blog, as well as creating e-books for small business consumption. Andrea is an award-winning writer and former professional steeplechaser with a penchant for reading, tutoring and baked goods. You can follow Andrea on the Big Ideas Blog and on @Parkersplash on Twitter.