The Value of Social Engagement


Twitter is a powerful social media tool that helps you engage with potential customers, drive traffic, and generate revenue for your business. In this session, Anne Mercogliano, Twitter’s Head of SMB Marketing, will share the most current research and insights on how social media can impact your business. She’ll outline tactical steps to grow your customer […]

World Domination, One Tweet at a Time

Twitter tips from Dave.

Dave Guymon, author of “If you Can’t Fail, It Doesn’t Count,” is a leading Twitter expert and host of the Take 5 podcast. At the Build Your Blog conference, he presented a great tutorial on using Twitter from the beginning stages through strategies that can take your small business’ Twitter strategy to the next level. […]

Handling Crisis Situations with Social Media Support [Part 2]

Social media support from buffer.

In our 3-part series on creating an excellent customer service experience through social media support, we are highlighting some major successes of larger businesses that have taught everyone, including small businesses, a lesson in grace under fire.  Our first post covered the recent Valentine’s Day debacle that 1-800-FLOWERS experienced and how they came out on […]

Handling Crisis Situations with Social Media Support [Part 1]

Heather Twitter big ideas blog

We have all heard a multitude of stories about “social media fails” over the past few years. I’m not going to mention any names, but almost anyone in the customer service or social media marketing industries can cite a handful of brands, large and small, that have really blown it on social. This isn’t a […]

Small Business Saturday is Your Day!


Hey you! Yeah, you! The invincible small business owner! If you haven’t heard, Small Business Saturday by American Express, aka “Shop Small”, is November 30th and it’s time to get your small business marketing prepped and ready for the big day! If you own a retail business or a brick and mortar location where you sell […]

Small Business Twitter Followers are Taking Action [INFOGRAPHIC]

Big Ideas Blog small business twitter followers

It’s amazing to see the power of social media in action, and that’s just what the results of a study performed by Twitter show us in the infographic below. The staggering statistics on follower behavior towards small businesses only reinforces everything you’ve already heard about leveraging social media, because it turns out that those followers […]

Strong Tweets & Posts: Pump Up Your Small Business Social Strategy

Consider your message before you post.

You’re an entrepreneur who, after witnessing how other small businesses have leveraged social media to their benefit, got on board and phased in that aspect of marketing into your overall strategic plan. While it might just be you and a co-worker manning the social channels, there’s a likelihood that your business will grow, and with […]