The Big Ideas Show is Here!

As you know, the Big Ideas team is always looking for new, creative marketing ideas to provide you valuable content in different ways.

podcast The Big Ideas Show is Here!

Podcast by Big Ideas team

With so much entrepreneurial knowledge out there, we want to make sure we bring you the most relevant and useful content to help you grow your business each day.

The Big Ideas Show is all about helping small businesses achieve big goals with our sales and marketing advice, entrepreneur interviews and tips.

We’ve taken this time to create the first episode of the Big Ideas Show Podcast where we introduce the team to you, and we talk about what we do and why we love helping small businesses succeed.

In this episode you’ll hear from my lovely coworkers and friends Joe Manna, Tracie Rollins, Madison Jacobs, Andrea Parker and I’ll also chime in with a few words. Our Director of Content, Jay Pinkert, will also help make this podcast great and you’ll be hearing more from each of us as we host upcoming podcasts.

Check out the Big Ideas Show now and please tell us what you think. We want to hear your comments and value suggestions for future shows. This show is for you  so we hope you enjoy it. We can’t wait to start the conversation with you!

 

Four Free SEO Tools for Small Businesses

 Four Free SEO Tools for Small BusinessesGuest post by Daniel Page

Not every business can afford to pay for a decent SEO tool or service. Often, when they can’t afford qualified and experienced SEO experts, single employee and small businesses turn to cheap SEO companies in the hope that they can get an advantage over their competitors without much capital outlay.

Generally, that’s a bad idea. Good SEOs are in high demand and can charge accordingly. It’s unlikely that a cheap SEO is going to be effective; in fact, many of the quick boost techniques that such SEOs use are going to cause problems for a site, either in the short term if they are very bad, or in the medium term if they have some chops, but their techniques rely on link building tactics that Google and its peers are going to penalize at some point.

It’s often safer for a small business that can’t afford experienced SEOs to do some of the basic work themselves. There are plenty of great SEO resources available to learn from, and many of the tools that SEOs use have a free tier that offers sufficient functionality for preliminary analysis and strategy building.

SEO is a complex endeavor, and, as the saying goes, a little knowledge is a dangerous thing, but if a business’s founder or webmaster can educate themselves to use SEO tools to their advantage in the early days of a business, it can give them a foundation that’s useful when the time comes to actually hire an expert to take the company to the next level.

We’re going to have a look at four free tools that small businesses can use to get to grips with the state of their site and that of their competitors.

MajesticSEO

Backlinks are one of the most important parts of SEO. Incoming links to a site are a large part of what determines its ranking in the SERPs. MajesticSEO is a great tool for analyzing a site’s backlink profile. That’s useful for both competitor analysis and for keeping an eye on who is linking to your business’s site.

The free version of the tool is limited, but it does give some idea of how a business and its competitors compare, and will give ideas for link-building opportunities.

Screaming Frog

Screaming Frog is a tool for crawling a site. It goes through a site, link by link, and reports back on any problems it finds. That can be links to nonexistent pages , duplicate content, missing titles and headers, and URI issues. All of these can affect Google’s ability to crawl a page and can impact search rankings.

Pingdom Tools

Pingdom Tools are not, strictly speaking, SEO tools, but they can provide very useful information about a site’s functioning. Site speed is one of the signals that Google uses in determining ranking. All other things being equal, an unresponsive site will rank less well than a responsive competitor, and Pingdom’s site speed tool will provide information about how quickly a page loads and how long each element is taking.

Google Keyword Tool

Google’s keyword tool is the best way to determine how much competition there is and the search volume for the keywords that a site wants to rank for.

These are only a few of the many available free SEO tools, but they’re the minimum that any business should have at hand for getting to grips with the SEO of a site. If you have a favorite tool, feel free to give it a shout out in the comments below.

To get help in driving traffic to your website, download “Green Light,” Infusionsoft’s e-book.

Daniel Page is the Director of Business Development for ASEOhosting, a leading provider in SEO hosting and multiple IP hosting. Follow ASEOhosting on Twitter at @aseohosting or like them on Facebook,

Country Music and Other Must-Have Tools for a Successful Workday

Megan Totka Country Music and Other Must Have Tools for a Successful WorkdayGuest post by Megan Totka

 

Professionals often wonder how to save time and money running their business.  They want to trim expenses, and rightfully so.  Business owners also often ask what the must-have tools for small business productivity are on a daily basis. What exactly does a successful workday consist of? We have compiled a list of the top five tools to sharpen your daily routine and want to share them with you:

A Smartphone

In this day and age many people have aPhones2 819x1024 Country Music and Other Must Have Tools for a Successful Workday full-blown smart phone addiction. People can now use their phone for much more than making calls and sending texts, which explains why nearly half of the adult population owns a smartphone according to reports released by the Pew Internet & American Life Project. Smartphone’s provide us with music, calendars, calculators and instant access to the Web.  They allow us to hammer out emails and utilize social media from any location.  Did we mention the apps and other tools that save time?

A Place to Write Your Ideas

Journals and sheets of paper are great tools as a substitute to tablets and smartphones.  Successful professionals actually say that the crudeness of their pen meeting the paper helps ignite their creative fire and get the juices flowing.  A pen and pencil is so simple and timeless, yet lets people better generate and communicate their business ideas.

Innovative and Perceptive People

To help you become better at what do, you don’t always need material items.  Smart co-workers, assistants and other people in the work setting that help you best do your job are assets to your success.  Surround yourself with people who understand you, and also intelligent colleagues who challenge you.  Make sure your team is fun and high-energy and everyone will benefit.                                           

Motivational Tools

What is it that motivates you?  Pack your workout clothes, grab a cup of coffee or do whatever it is that floats your boat.  While this may seem completely irrelevant to the workday, workout clothes and some caffeine — or anything that makes you feel like a million bucks– should always be a part of your day.  If exercise helps relieve workplace stress (while zapping calories from that morning scone) pack a gym bag and encourage your employees to do the same.  If country music helps elevate your mood after speaking with an angry client, crank up the volume to your favorite song.   Always prioritize things of importance and surround yourself with whatever it is that makes you jive.  Empower employees to do the same and notice the positive attitudes that emerge.

Something Personal

cube2 1024x768 Country Music and Other Must Have Tools for a Successful WorkdayWhether you work at a desk in a brick-and-mortar building or a home office while your kids play on the floor below you, personal touches help make your day complete.  Family photographs or drawings from your kids are personal reminders of the most important people in your lives.

As work becomes more mobile, keep hand-written notes in your wallet.  These can become like a soothing security blanket for adults, especially those who work long hours or travel.  Work isn’t everything.  The most successful people recognize this fact, and keep their perspective intact with personal reminders.

There is no list of tools that fits us all.  Just because something is essential to you doesn’t mean it’s essential to your colleagues.  Make sure that whatever you decide to implement into your workforce that you’re always reinforcing your SMB’s mission, vision, and core values.  Remember, there are several keys that lead to success on the job, so identify what helps you thrive and don’t start your day without it.

What items are essential to help lead you towards professional success?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Changes to Small Business Phone Operations: VOIP

JimPlunkett Changes to Small Business Phone Operations: VOIPGuest post by Jim Plunkett

You are probably not the only one that hasn’t heard that the 134-year-old public telephone network is about Extinct Changes to Small Business Phone Operations: VOIPto become extinct, so listen up, small business owners!  The phone network in a third of the country has already transitioned to VOIP (voice over internet protocol) and a new Washington D.C. Advisory group has targeted June 15, 2018 for the transition to be complete.

In the last century, as the US public telephone network developed, the major carriers designed their networks to be “anti-competitive” to discourage new entries into the market. Companies like AT&T and Verizon constructed their networks like “trees”, with many branches, so that connecting to them was very expensive. AT&T has more than 5,000 offices (branches), whereas Comcast, which built its network in the 2000s, has 5. Essentially, converting to VOIP can collapse telco operating costs by 98%

This creates two tremendous opportunities for telco’s;

1) a windfall real estate profit as they decommission their unneeded branch offices

and

2) an opportunity to provide new services such as high definition voice (much like HD video).

However, if history is any prediction of the future, the most significant new developments will come from start-up companies, that have vision and some luck in leveraging the new VOIP network, to create small business solutions never before imagined.

It’s not really that far of a stretch to imagine a Siri like functionality, where you could say “attach 1st quarter report” and “send” and a spreadsheet that you are storing in your shared files is automatically sent via email to the person on the other end of the conversation, pretty handy if you are driving.

Perhaps the most noticeable opportunities lie in how companies will use VOIP to disrupt whole industries that are dependent upon human voice interaction, and that are built on top of the legacy public telephone system, like inbound customer service call centers, outbound sales call centers, emergency service call networks and telephone answering services.

The next 5 years promise to be exciting times in what, for the last 80 years, has been an industry that has gone relatively unchanged.

Jim Plunkett was once lead engineer on the cleanup of the nations worst uncontrolled hazardous waste disposal sites and is now determined to kill small business voice mail. Having been involved in the digital ecosystem since 1999, when he cofounded wwww.vacationharbor.com, Jim is now cofounder of Main Virtual Office and their soon to be released answering service mobile app USAnswer.com