At InfusionCon 2013, we had the pleasure of featuring Shark Tank investor and FUBU CEO, Daymond John, as a keynote speaker. He shared his entrepreneurial success story that took the audience through his humble beginnings of selling hats street side in New York City to the multi-million dollar global empire he currently manages. Throughout his presentation John shared stories and anecdotes about his rise to the top that covered everything from luck (being able to secure $300,000 worth of orders for clothing from trade show goers without ever setting foot inside the expo hall) to strategic product placement (LL Cool J did a commercial for the GAP in which he plugged FUBU, which sent the urban youth running to the stores wanting to buy FUBU clothing).
John highlighted that America was built on entrepreneurship and it is what will keep it at the top, which sent encouragement to the small business owner-filled audience. He also mentioned that it is 22 times easier to upsell a customer than it is to acquire a new one, which means that if you don’t offer upsell products at this moment, you might want to find a way! Leveraging the power of social media while being mindful of your company’s online reputation is crucial to a small business’ marketing strategy today, so one has to be conscious or sending out the right messages.
The small business and entrepreneurial tips that Daymond John spoke about can help owners of all types and take small businesses to greater levels of success. Follow John’s Shark Points and you’ll be on the right path:
Set goals. You can’t hit a target you can’t see.
Do your homework. The only thing that costs more than an education is ignorance.
Amor, for love. If you love what you do, you’ll never work a day in your life.
You are the brand. Sum up your brand’s pitch into 2-5 words.
You must keep swimming.
For more information on marketing and steps towards success, download “Market Like the Ultimate Marketers.”