We’re continuing our video series “A Chat with Matt” where we talk to Matt Peterson, content training specialist at Infusionsoft, to share creative marketing ideas to help you and your business succeed.
A few weeks ago, Matt Peterson and I talked to you about the 7 Steps to New Customer Success. This week we wanted to talk about the importance of having your website ready to go and ‘open for business.’
Peterson says that it’s valid to try to promote your website and pay for advertising, but the first step is to make sure you’re getting the most out of that investment and that your website is something to brag about.
“We need to make sure that your website is ‘open for business’ before we go put that sign out on the street. So, there’s a couple of things we can do to make your website open for business,” says Peterson.
Make sure your website is engaging
Having social media buttons available on your site will allow visitors to see what other things you and your business are doing in the community. This is important because you can add testimonials, important product/ service information and even answer general questions that could satisfy a need.
Make sure your website is clear and concise
People don’t like to do a lot of work online when they’re looking for something. Organize your site so that things are easy to find and access. Peterson recommends to simplify the pages and allow most things to be found within two clicks to avoid ‘bounce offs.’
Make sure your branding is present
Making your website feel like an extension of your business is crucial. Using the same colors, logos and style as your company does offline can help bring that feeling to the visitor or customer. If you provide free reports or valuable information people will most likely provide their information to you because they see the value in doing this.
“So, if we don’t have that all set-up on our website now, there’s no sense in paying ‘$5 a click’ when they get there because they’re just going to get disappointed and we all lose money,” says Peterson.
You should also make sure that what you’re saying is going to be available on your site really is, honest communication is key for a good customer relationship.