2014 is the Year of the Social Small Business [INFOGRAPHIC]

Become a social small business.

It is not enough for small businesses to just have a good marketing strategy, it needs to be great and it needs to include social. Small businesses are often referred to as “the backbone of the economy” and there’s a reason why: they create jobs, they stimulate local economies and they foster community. One of […]

LinkedIn Lessons with Heather Dopson

Linkedin headquarters.

In January 2014, our Senior Director of Communication, Rebecca Spryczynatyk, and I stopped by to visit Jason Miller at LinkedIn, who leads the content and social efforts for the LinkedIn Marketing Solutions team. Before making the switch to LinkedIn, Jason was the Senior Manager of Social Media Strategy at Marketo, so when it comes to […]

7 Steps to Elevate Your Professional Profile on LinkedIn

brittany moodie big ideas blog

Guest post by Brittany Thorley For many business professionals, LinkedIn has fast become a great form of small business marketing and making contacts industry-wide, but in a social media portal where ‘relationships matter,” are businesses of all sizes using the connections they have gained on LinkedIn to their full advantage? With 225 million users worldwide, […]

Business Marketing Ideas, Starting at $5

Fiverr services

I’m a young, funky entrepreneur who remembers when I could only log in to Facebook using my college email address. So, when I’m looking for new business marketing ideas, I’m always searching for the next best thing. And that next best thing I found recently is called Fiverr. Although it sounds like the job title […]

Day 3 in the Life of a LinkedIn Newbie

Big Ideas Blog

By June Brockmeyer As we close out this three part series, our focus is to have a strategic marketing plan and help brand ourselves on LinkedIn. As a LinkedIn newbie, I’ve found some interesting ways to help grow my professional presence and create trust among our networks.   An Endorsement Says More Than 1,000 Words […]

Day 2 in the Life of a LinkedIn Newbie

Big Ideas Blog

By June Brockmeyer In this, the second part of our three part series, we want to pick up where we left off in part one; making connections on LinkedIn and adding experience to our profiles so we can utilize interactive marketing techniques to grow our presence in certain professional networks.   As we know, social […]