How to be Successful on YouTube

Christopher Vella Bone How to be Successful on YouTubeGuest post by Christopher Vella-Bone

 

YouTube is one of the most visited website on the Internet and millions of videos are uploaded everyday. Due to this rapid increase in popularity, many companies have made YouTube marketing a key part of their strategy. Thankfully, you don’t have to be a major player in the market to find success on YouTube and the resource presents a real and relatively inexpensive opportunity for many small and medium sized businesses. As a result, I have put together a series of tips that can help you to get a YouTube channel up and running.

YT How to be Successful on YouTubeContent is key

Anyone who has a remote interest in SEO will know that everyone is placing a great emphasis on having high quality and original content on their websites, and the same goes for YouTube. You have to provide interesting videos that your target audience is going to enjoy and want to see more of.

As a business owner, you should be able to consider yourself an expert in your chosen field, so why not put that knowledge to good use? Let’s say you are a driving instructor.  You might upload a series of how to videos that break down the process of completing certain maneuvers and safety checks.  When I was taking my driving test I often went to YouTube to brush up on things that my instructor had mentioned.  Drive Johnsons was a company that often popped up and they have over 1,000 subscribers as of May 2013.

Additionally, you can also have a look on YouTube to see what videos your competitors are uploading. By performing a simple competitor analysis, you should be able to identify how you can produce videos that provide more value than your competitors’.

Research your keywords

YouTube has its own keyword tool, which is a pain-free way of finding out what keywords people are typing into YouTube. Not only can this resource give you an idea of what keywords should be included in your titles for search purposes, it can also help you to determine what videos you should be producing in accordance to what people are searching. I strongly recommend that you take some time with the keyword tool to ensure that you are making the right videos and tagging and naming them correctly.

In part two of this series, I will discuss sharing and promotional strategy.

To get a sound strategy on your company’s calls to action, check out “Deliver. Satisfy. Repeat.”

Christopher Vella-Bone is a marketer working with Cheap Internet Marketing, a marketing agency that serves small and medium sized business. Christopher graduated from Newcastle University in 2012 and has a passion for all things business and marketing.

11 Ways to Secure WordPress from Hackers

security lock 11 Ways to Secure WordPress from Hackers WordPress has become the de-facto content platform of choice for small businesses, so it comes as a surprise that recent reports indicate that there has been a distributed attack from over 90,000 different machines against WordPress installations. This means that your website, if powered by WordPress, could be at risk.

WordPress powers nearly two-thirds of websites that use a content management system, so you can probably see why hackers are motivated to attack them. You have to consider the fact that hacking these days is not so much an intimate attack, rather a widespread attempt to compromise WordPress installations for nefarious purposes. This includes publishing spam, sending email spam and even going so far as making you a part of a complex botnet.

Now …

Laughing aside, there are practical ways you can secure your WordPress site. If you take anything away from this post, realize that security requires your understanding and adoption of security practices. It’s not just a plugin or a patch that will secure you. That said, you don’t have to be a security “expert” to implement wise security practices. Here are 11 ways to secure your WordPress-based site from hackers.

  1. Update WordPress – WordPress is software and must be updated because the changes made to the core will often include security enhancements. WordPress updates (at least for the past year) have been automatic, seamless and easy to do. There are no excuses as to why you can’t be using the latest version of WordPress.
  2. Regularly Backup Your Data – By maintaining regular backups of your files and database, you can rest assured that your content is safe and secure. When trouble comes knocking, you can revert unwanted changes and get on with running your business. If you use Dropbox (free file storage), you will want to use WordPress to Dropbox to effortlessly maintain your backups. As another option, BackupBuddy is a premium offering that many users also enjoy.
  3. Update WordPress Plugins (and Themes) — Outdated plugins are a frequent target among hackers because they know that users are less willing to update them. Carefully update plugins (one by one) and if you’re not using them, deactivate and later delete them. Similarly, keep your themes updated because they, too, are targets among hackers because they know that users are even less willing to update themes due to fear of unwanted changes.
  4. Use very strong (more than 10 character passwords) – It’s been said for years, but it is absolutely critical to use secure passwords. Make sure that you use mixed casing, numbers and even symbols in your password to ensure automated attacks would not guess your password. For enhanced protection, use Google Authenticator to add two-factor authentication to eliminate the threat of compromised passwords.
  5. Limit access to Administrator privileges – Not everyone needs administrative access! WordPress itself offers the ability to change user types based on their overall roles. For greater control, consider giving User Role Editor a shot. If you only manage one user, create an additional user with author access, and use that for creating and editing your content.
  6. Set and enforce proper file permissions — On your web server, you want to make sure the files and directories have the proper permissions. Without getting too geeky, the permissions ensure that existing files (and new ones) cannot gain unwanted control and cause havoc later.
  7. Limit login attempts – To limit the use of automated attempts that compromise your WordPress site, consider limiting login attempts with the use of a plugin named Login Lockdown. Optionally, you can use Better WP Security for guidance on this and other security topics mentioned here, too.
  8. Consider using Cloudflare for DNS-based security — Cloudflare is a free service that protects your entire domain from malicious traffic and Distributed Denial of Service (DDoS) attacks intended to bring your site down. It’s not the easiest thing to set up, but if you follow their tutorials, you’ll be pleased with the results. In the event of imminent threats, Cloudflare is able to protect all users from being victims of an attack.
  9. Consider using IPVenger for IP reputation filtering – If you are unable to edit your DNS settings, a premium service from NorseCorp, IPVenger, allows you to filter traffic similarly to Cloudflare, directly within WordPress. From my own testing, it’s a solid service that can handle boatloads of traffic.
  10. Routinely scan your site for security issues – Assuming you have strong passwords, trustworthy themes, updated plugins, you can put your WordPress site to the test and see if it is secure by scanning it regularly with Sucuri or WebsiteDefender.
  11. Use SSH authentication & SSL – I’m happy to see that many web hosts default to using SSH encryption when users want to upload files to their web server. Likewise, you want to invest in an SSL certificate for your site and configure WordPress to force logins via SSL.

Admittedly, maintaining your own WordPress site can be a lot of work. (Hey, it’s one of my main responsibilities for Infusionsoft!) So long as you are informed of the on-going security risks, stay current on WordPress releases and make a concerted effort to harden your WordPress site, you should be okay. For more in-depth updates on the security front, be sure to subscribe to the Sucuri Blog.

If managing the finer, technical elements doesn’t excite you, that’s okay. For a reasonable monthly price, look into Pagely or WP Engine for hosting your WordPress site. Both companies provide managed WordPress hosting, which means they maintain sensible security practices and provide helpful support. Essentially, they offer the performance of a dedicated host without any of the hassle.

When configured correctly, WordPress is a great content management system for small businesses. Thinking about your security now will save you time and hassle later.

Once you secure your site, it’s time to generate some hot leads! Here is a helpful e-book packed with ideas on how to use your blog generate traffic and leads from Infusionsoft.

Let us know what you think about these WordPress security tips. If you have suggestions, comments or even questions, give us a shout in the comments below!

Photo Credit: Sh4rp_i

Get Sales Leads by Turning Your E-book into a Webinar

BrandyMiller Get Sales Leads by Turning Your E book into a WebinarGuest post by Brandy M. Miller

 

Transforming your e-book into a webinar is one way to gain sales leads and extend the reach of your content, giving you greater authority and driving demand for your product or service.  Here are five steps that will hep you transform your e-book content into a webinar.

EbookSS 300x211 Get Sales Leads by Turning Your E book into a Webinar

Step 1. Decide on the webinar agenda

Decide how long you want your webinar to be.  My own research suggests that most attendees find 30 minutes an ideal length.  Once you’ve decided on a length, divide the time.  For example, if you go with a 30 minute webinar, you might give yourself 5 minutes for an introduction, 10 minutes for questions & answers, and the rest of the time for your content. Once you know how long you have for actual content presentation, divide the time by the number of chapters or sections of your e-book you intend to cover. That tells you how many minutes you need to be prepared to speak on each topic.

Step 2. Decide on a Presentation Format

There are really two ways to give a webinar – either using a PowerPoint Presentation as a focal point or by using a webcam and allowing you and perhaps a presentation board on an easel to be the focus.  There are benefits and drawbacks to each.  A PowerPoint presentation can be ideal for those who aren’t comfortable in front of a camera, for those who are technologically savvy, and for those who have trouble staying on topic during a speech since the presentation can be set to auto forward to the next slide as a reminder that time is up.  Face-to-Face speeches can be seen as warmer and more personal, allow body language to supplement the words spoken and better communicate emotions and intentions, and can give viewers a feeling of being connected to the presenter.  They also require less technical knowledge and suffer from fewer technical meltdowns. However, either way is fine.

Step 3. Choose a webinar host.

There are plenty of options for webinar hosts, but GotoWebinar is what I use, as well as many other presenters.  Its main advantage s are that you can  send invites and reminders about the event, automate your follow up and get reports on attendee behaviors.

Step 4. Schedule and InviteWebinarSS 300x230 Get Sales Leads by Turning Your E book into a Webinar

Your next step on the road to webinar success is to schedule and invite as many people through as many venues as possible to attend your webinar. ReadyTalk’s guide to webinars suggests planning your webinar one month in advance for maximum attendance, other guides suggest that 2 weeks before the event is plenty of time.  The goal is to give people enough time to clear their schedules for the event without giving them so much time that they forget about it.

Step 5. Prepare and Practice

This step is one of the most important. Grab a friend, schedule a webinar for just the two of you, and be sure they are in the same room with you so you can see what things look like on his or her screen.  Have a backup plan in case you run into technical difficulties.  On the day of the event, be early. Take time to greet people as they come on the webinar; this will help you personalize your presentation to your audience.

After you’ve finished the above steps and the webinar is over, your work is really just beginning.  Follow up with those that didn’t attend and offer them a second chance invitation of a replay.  For those that did attend, if you promised them some kind of freebie for attendance, be sure to send that and a personalized thank you with the replay.  Send out a survey asking for feedback on how the webinar went to get direct feedback to make future webinars better.

Don’t get too excited if someone tells you it was awful.  They may not have been the right audience for your content.  Note common threads among the comments and rework your presentation to better effect next time.  Never let a temporary failure become a permanent defeat, just learn from it and move on to better things.

Learn how to grow your small business with tips from SMB Group.

Brandy M. Miller is a Creativity Consultant and co-owner of Creative Technology Services, a company she and her husband, Randell, started in 2011.  She helps people tap into their creative abilities to find solutions to their current problems, while her husband helps them figure out how to apply those solutions using technology.  You can connect with her on Twitter @WriterBrandy.

Honest, Focused, and Creative Marketing Strategy

 Honest, Focused, and Creative Marketing Strategy

Guest post by Jake Magelby

Delivering an idea with clarity and power is the Holy Grail holygrail 200x300 Honest, Focused, and Creative Marketing Strategyof all marketing techniques. There are many facets to building a perfect marketing strategy, but the following points are aimed specifically at helping you generate customer interest and retain customer loyalty. Read on and learn a targeted marketing strategy that can work for your small business.

Step 1: Create a product or service worthy of attention.

Developing a product worth buying must be the foundation of any marketing strategy. There is power in having a brand that is associated with quality.  Improving the durability, usefulness, or design of the actual product will have more positive sales results than tacking on false or loose claims of being “scientifically proven,” “100% organic,” or promising “guaranteed results.” Don’t forget the impact of having a brand with a reputation for integrity and delivery. If you want customer loyalty, make sure you have the real stuff before you try and sell it.

Step 2: Market to a target audience.

With a tried and true product or service in hand, it’s time to spread the word. With all the choices for shopping and finding information, people will develop specific websites, stations, and physical locations to find what they need. Take advantage of consumer buying behavior and deliver a smaller, cheaper marketing campaign with keywords and aesthetics to a narrow audience within specific geographic, demographic, or psychographic groups.

Step 3: Advertise the product with efficiency and humor.

Because of all the advertisements flooding the air daily, it is no surprise consumers have less patience to sit through or remember them all. In fact, statistically you shouldn’t even be reading this anymore. According to an interesting study from 2012, your audience has developed an average attention span of eight seconds. This falls just one second behind the nine second attention span of a goldfish.

Instead of forcing expensive content into the brains of your potential customers through lists, phone numbers, or long-winded articles, try creative alternatives like animated marketing video production. Animated videos can be short, very versatile, and unique to each company or target audience. With illustrations, it can be easier to deliver clear explanation of concepts, products, services, within an average ninety seconds.

Potential customers appreciate the clarity and efficiency with which the information is presented and maybe will get a few laughs. Humor may be the best publicity out there (and it’s not a secret). Few people will ever be able to forget the Harlem shake, right? Make people smile and they may reward you with their business.

Check out proven marketing techniques from each stage of the sales funnel in the Ultimate Marketer e-book from Infusionsoft.

Jake Magleby has written extensively about effective marketing, sales, and financing strategies to help small business owners succeed in the fast-paced and ever-changing business world. He also has an interest in education and development. Reach him on Twitter @jakemagleby.