Guest post by Christopher Vella-Bone
YouTube is one of the most visited website on the Internet and millions of videos are uploaded everyday. Due to this rapid increase in popularity, many companies have made YouTube marketing a key part of their strategy. Thankfully, you don’t have to be a major player in the market to find success on YouTube and the resource presents a real and relatively inexpensive opportunity for many small and medium sized businesses. As a result, I have put together a series of tips that can help you to get a YouTube channel up and running.
Content is key
Anyone who has a remote interest in SEO will know that everyone is placing a great emphasis on having high quality and original content on their websites, and the same goes for YouTube. You have to provide interesting videos that your target audience is going to enjoy and want to see more of.
As a business owner, you should be able to consider yourself an expert in your chosen field, so why not put that knowledge to good use? Let’s say you are a driving instructor. You might upload a series of how to videos that break down the process of completing certain maneuvers and safety checks. When I was taking my driving test I often went to YouTube to brush up on things that my instructor had mentioned. Drive Johnsons was a company that often popped up and they have over 1,000 subscribers as of May 2013.
Additionally, you can also have a look on YouTube to see what videos your competitors are uploading. By performing a simple competitor analysis, you should be able to identify how you can produce videos that provide more value than your competitors’.
Research your keywords
YouTube has its own keyword tool, which is a pain-free way of finding out what keywords people are typing into YouTube. Not only can this resource give you an idea of what keywords should be included in your titles for search purposes, it can also help you to determine what videos you should be producing in accordance to what people are searching. I strongly recommend that you take some time with the keyword tool to ensure that you are making the right videos and tagging and naming them correctly.
In part two of this series, I will discuss sharing and promotional strategy.
To get a sound strategy on your company’s calls to action, check out “Deliver. Satisfy. Repeat.”
Christopher Vella-Bone is a marketer working with Cheap Internet Marketing, a marketing agency that serves small and medium sized business. Christopher graduated from Newcastle University in 2012 and has a passion for all things business and marketing.