Hiring Great Employees: Writing the Job Description

By Rieva Lesonsky

This is part one of a four-part series on the hiring process and finding the right employees for your small business.

rugby Hiring Great Employees: Writing the Job DescriptionYou’ve worked hard growing your business and now you need some help in building your team. The first step to hiring the “perfect” employee is doing a job analysis and writing the “perfect” job description. The job description explains what the job entails, what qualifications you’re looking for and more. To find a good business solution with a great employee, write a strong job description, and begin by analyzing the elements of the job, including:

  • Duties: What will this employee be responsible for on a daily basis? What actual tasks will he or she do? List everything you can think of.
  • Goals: What role does this job play in achieving your business goals? How does the job relate to the roles of the other employees on your team? Consider where the person fits in your “org chart.”
  • Requirements of the job: Requirements include anything the person must have or be able to do in order to perform the job, such as lifting 50 pounds above his or her head, having a certain type of driver’s license, working on weekends or a graveyard shift, or traveling overseas on a regular basis.
  • Methods and equipment: Think about how the person will actually do the job (the steps involved) and what equipment he or she will use, whether that’s a computer or a forklift.
  • Experience and skills: What prior job experience would a successful employee need to do this job? Are there any specific skills needed? This could include things like being proficient in a certain software program, having one year of entry-level experience, or having completed an apprenticeship program. If any licenses, training or special certification is required, include that too.
  • Characteristics: Consider what type of personality is needed to fill the job. This might include things like “self-directed,” “people person” or “detail-oriented.”
  • Wages and hours: Figure out how you’re going to pay the person, including whether this is an hourly or salaried position, if there is any overtime involved, or if there are commissions or bonuses.

nascarint 1024x720 Hiring Great Employees: Writing the Job DescriptionIncluding everything you can think of in your job analysis helps you make sure you aren’t leaving anything out when you write your job description. More importantly, it ensures you know exactly what type of person you’re looking for when you put the word out that you’re hiring.

Use the job analysis to write a job description and the want ads. Check out BusinessBalls.com for a job description template and examples, and visit Monster.com for resources on writing a good job description.  To be sure your job description doesn’t run afoul of any non-discrimination laws, you may want to read Nolo.com’s guide, The Job Description Handbook.

Part two in the series of the hiring process and finding the right employees for your small business will focus on where to find job candidates.

Check out “Authentic Marketing” for tips on using customer testimonials in your marketing strategy.

 

We Want to Interview YOU On Camera at InfusionCON 2013!

On March 27-29, 2013, Infusionsoft descends upon the Phoenix area once again for its biggest event of the year: InfusionCon! We here at the Big Ideas Blog want to get your Infusionsoft customer story on camera and feature you on our website! Follow this link and fill out our easy-to-use webform and we will get back to you to schedule one of the coveted interview time slots. Not ready to plan? Don’t worry. We’ll keep a few slots available for walk-ins! Please be aware that all interviews will be conducted during breaks in the InfusionCon action, so you won’t miss a moment of the sessions.  Looking forward to hearing from you!

ICbanner We Want to Interview YOU On Camera at InfusionCON 2013!

Register today at: http://2013.infusioncon.com/

How to Find the Right Virtual Assistant – Part 2

By Jennifer Goforth Gregory

Part two in a series on the benefits of a virtual assistant.

Chuck Norris How to Find the Right Virtual Assistant   Part 2Once you have decided that a virtual assistant will increase your productivity and revenue, the next step is to find the right assistant for your needs. Since you will most likely be hiring someone without ever meeting them face to face, it is important to spend time during the recruiting process to find the right person for your small business marketing needs.

Determining the Skill Set

Review your list of tasks that you would like your virtual assistant to perform, then write a second list of all the skills your VA needs to successfully perform the job. Are there specific software programs that they need to be proficient in? Do you need someone with experience in customer service? Since many VAs specialize in specific industries, decide if you need someone with experience in your field, or if you require an assistant with more general administrative skills.

Recommendations and Job Boards

One of the best ways to find a great virtual assistant is to ask others in your field if they have any recommendations or use a VA. “I’ve found my VAs through a referral from people I trusted as well as through websites. I recommend starting by asking your own referral network for recommendations,” says Laurie Erdman, founder of Chronic Wellness Coaching.

If you are unable to get a personal recommendation, there are several job boards dedicated to virtual assistants, such as Virtual Assistants Forums and VA Networking.  Business owners who are looking for VAs can also take a look at discussions on the various LinkedIn virtual assistant groups to see who is savvy in their fields.

The Phone Interview

Since the candidates will be working remotely, you will most likely have to conduct a phone interview; but PhoneINterview How to Find the Right Virtual Assistant   Part 2if someone lives locally, be sure to meet him in person. Russ Hearl, founder and CEO of Evertalk, has found that using Skype for video conferences works well for interviews. “Even though a VA could be on the other side of the country, or planet for that matter, you want to make sure that you can envision this person working well with you and your team,” says Hearl. “As with almost anything, it comes down to communication, so make sure your communication styles are similar.”

Since the expectations and tasks for virtual assistants vary greatly depending on the client, describe in detail your specific needs and the expectations you have for the virtual assistant. Find out her availability and determine if she would be able to meet any deadlines that you have.

“Discuss the virtual assistant’s accessibility, whether you can contact her through phone calls, online or by texting,” says Jan Udlock, an experienced virtual assistant specializing in working with writers, speakers and coaches. Although skills and experience are important, many owners find that the most successful VAs are the ones whose work style and personality fit within the company. Be sure to check references and then extend an offer to your top candidate.

To establish a marketing attack, download “The Infusionsoft Guide to Sales & Marketing.”

5 Insider Tips to Get Your Business ‘Social’

SocialMediaBrands 5 Insider Tips to Get Your Business SocialI joined Lamar Johnson and Joe C. on a local radio show discussion about social media advice for small business on his show, Social Media Secrets Revealed. During the hour-long show (videos included below), there were moments of hilarity and killer advice that you can take to the bank with social media advice for your business. In this post, I’ll share five helpful tips to boost your business’ social media footprint. [Read more...]