A Chat with Matt: Twitter Tips with Gareth Everson

A Chat with Matt: Gareth Everson Gets His Blog On

We’re continuing our video series “A Chat with Matt” where we talk to Matt Peterson, content training specialist at Infusionsoft, to share creative marketing ideas to help you and your business succeed.

Matt Peterson and I had a special guest visiting us all the way from the United Kingdom! That’s right; Gareth Everson is back from 8 Success Drivers and today he’s giving us some tips so we can get our blog on.

Last week Everson talked to us about how Twitter can help small business owners and entrepreneurs by implementing simple creative marketing tactics that are important as we leverage how to be social.

When it comes to blogging it’s important to have a plan, and what we mean by this is to make time to really make your blog come to life.

“In terms of businesses starting to get engaged with social media, putting out content, one of the challenges is about where do I start? From what point do you start blogging, start putting out content, to the point where you’re confident about the material you’re putting out there; and I think it’s important that a business have a content schedule…having a schedule of content based on particular topics that are related to your business,” says Everson.

Taking time to think about what is out there already; looking at social media sites and other blogs you may follow, can help you decide what topics are important for your business to satisfy a certain need. You can start your research and begin the process of making your blog unique by staying on track with your content schedule.

“Buy yourself a cheap calendar, get a diary, or if you’re using WordPress as your blogging platform there are publishing plugins that you can get for that,” says Everson.

You decide. The beauty of blogging is that you can make it your own and each month have a unique way to share that content.

Everson spends about one hour on each draft and takes some time to let the content simmer. A few days later he comes back to look at it again and make editions which will help you draft your content easier.

Learn more about tools like GroSocial by Infusionsoft and join the conversation on Twitter @BigIdeasBlog and @MattinAZ and leave us your comments.

You can get learn more about Lifecycle Marketing on the Mike & Matt Customer Tour page.

A Chat with Matt: Twitter Tips with Gareth Everson

This week Matt Peterson and I had a special guest all the way from the United Kingdom! Gareth Everson from 8 Success Drivers joined us to talk about Twitter and how he got started off the right way when using this social media platform.

Last week we talked about Social Media engagement and when improving your creative marketing tactics, it’s important to consider all the different ways we can leverage being social.

Creating social media accounts for your small business is simple, but keeping up with them effectively is tough.

Everson shares with us the different cycles of learning he went through before he found a solution.

Phase 1: How do we get started or how do we do something that we know we should be doing when it comes to social media?
Phase 2: Knowing you have to do more but still spending more time on it than the results show.
Phase 3: Realizing you may benefit from some help and finding tools to improve your processes.

“I started looking into applications that allowed you to automate certain things…start to relieve you of that searching aspect of what content can you share to give you more time to free-up and start engaging with people who are engaging with your content,” says Everson.

Everson says that as an Infusionsoft certified consultant, he found tremendous value in utilizing tools that allowed him to automate processes like firing up RSS feeds from trustworthy blog sources to post on his Twitter, Facebook or LinkedIn accounts.

The lack of leads that many small business owners experience can be frustrating and by becoming more social you can reduce the hassles and make more connections that in the end will help you succeed.

Instead of spending three to four hours per day, Everson now spends five minutes engaging with his following and turning people into prospects.

Learn more about tools like GroSocial by Infusionsoft and join the conversation on Twitter @BigIdeasBlog and @MattinAZ and leave us your comments.

You can get learn more about Lifecycle Marketing on the Mike & Matt Customer Tour page.