Content Marketing: Why Social and Search Are Essential for Success

Content-Social-Search-Marketing

There is a lot of information out there on content marketing. Usually they are broken into three parts: content, social media and search engine optimization. While there are other segments, these are usually the main talking points. Figuring out how to interweave these elements with one another can be madness. But as I discovered at [...]

Strategies from Social Media Best in Class Winner, Lee Richter

Lee Richter Headshot

Our Social Media Best in Class Winner, Lee Richter of Holistic Veterinary Care, took the time to answer a few questions for us leading up to #ICON14. Below he details his strategies for small business success. Industry:         Veterinary Care Location:        Oakland, CA Employees:     33 Website:         holisticvetcare.com Describe your business in [...]

The Future of Social Media: Lessons from Social Media Marketing World 2014

socialfuture

I had the chance to listen to Mark Schaefer’s breakout session titled, “The Future of Social Media” during Social Media Examiner’s annual conference: Social Media Marketing World 2014. Mark Schaefer is an accomplished business writer, university lecturer, author and innovator. In his presentation, he reviewed the four digital revolutions and shared strategies that I believe [...]

Is Tumblr a Good Blogging Alternative for Your Business?

Tumblr

You know. You’ve heard about it a thousand times. At conferences, on forums, from friends, in the news and in publications. Blogging is kind of a big deal. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 58% of marketers are blogging and 62% want to learn more about it. While [...]

2 Powerful Ways to Target New Customers with Facebook Ads

Targeted facebook ads help.

By Matt Broderick Facebook ads are as effective as you make them; if you want to connect with new potential customers for your small business, you can, but without the right targeting, you can also waste money reach out to the wrong people. In this post, I’ll highlight two ways you can increase the effectiveness [...]

SXSW Interactive Lessons from Ramon Ray

SXSW speakers

By Ramon Ray SXSW Interactive is an annual event in Austin, TX, where thousands of professionals from all over the world come together to learn, network with each other and attend a lot of parties, receptions, meetups and get togethers. These professionals include famous digerati like Robert Scoble and Gary Vaynerchuk, professional digital marketers and [...]

World Domination, One Tweet at a Time

Twitter tips from Dave.

Dave Guymon, author of “If you Can’t Fail, It Doesn’t Count,” is a leading Twitter expert and host of the Take 5 podcast. At the Build Your Blog conference, he presented a great tutorial on using Twitter from the beginning stages through strategies that can take your small business’ Twitter strategy to the next level. [...]