Guest post by Christopher Vella-Bone
In part one of this two part series on using YouTube marketing for small business success, we covered the content of videos and using the correct keywords. Keep reading to learn how to implement a sharing strategy.
Now that you have produced a video or two, you need to get people watching them. There is no quick fix to this, unless you have some really high-powered friends. My favorite saying is “Rome wasn’t built in a day” and the same can be said for a successful YouTube channel. You need to put in some real hard work if you want to have millions of people watching your videos and subscribing to your channel.
Here are a few things you should do every time you upload a new video to YouTube:
Share it with everyone you can:
If you are active on social media either on a personal or business level, share your videos with all your friends and followers. This can really help to give your channel that initial social push that it needs and you might get a few subscribers out of it.
You can also contact other YouTubers or bloggers and ask them to share your video with their followers. This type of outreach or exchange can be difficult but also extremely profitable if the right people share the video.
Post on your website:
If you have a website, you can use it as a gateway to your YouTube channel since your visitors are exactly the sort of people you want watching the videos. I don’t just mean creating a small YouTube button that links to your channel. Actually embed a few of your videos into your website so that they stand out and can easily be seen by visitors.
As your videos get more views, comments and subscribers, you will see them rise in YouTube’s search results.
I understand that not all small and medium sized businesses have the time to devote to building a highly successful YouTube channel. So sometimes it’s worth hiring a less expensive Internet marketing company to do the work for you. Either way, YouTube is a fantastic resource of which businesses need to take greater advantage.
For tips on growing your small business, check out “8 Ways to Grow your Small Business.”
Christopher Vella-Bone is a marketer working with Cheap Internet Marketing, a marketing agency that serves small and medium sized business. Christopher graduated from Newcastle University in 2012 and has a passion for all things business and marketing.