5 Easy Ways to End Your Summer With a Splash

summer

By June Brockmeyer and Jeanette LeBlanc As a small business owner, you’ve been doing everything you can to own your summer but with the end fast approaching, you need to think of new ideas and things you can do to move on to the next season having made a positive impact. If you haven’t felt […]

Be Helpful and Earn Customer Loyalty

Wow your customers.

In a world where a business’ dirty (and clean) laundry is no more than two clicks away, it’s important not simply to try and make customers, but to try and make customers for life. How can you do this? Simple: earn customer loyalty by being helpful.

Enhance the Customer Experience with Cross-selling

Cross-selling example

According to the 2014 Infusionsoft Attitudinal Segmentation Research Report, most small businesses are looking for help in attracting customers, getting referrals and implementing social media marketing. Unfortunately, small businesses miss the opportunities that lie in their existing customer base when all of their marketing resources and efforts are focused on gaining new customers. They leave […]

The Five Best-Kept Secrets for Closing a Sale

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As a small business owner, you know that closing a sale is crucial to your growth and success, and many other small business owners wonder if there is something specific they can do to raise their close rate.  We spoke with the experts to get their proven methods so that you can implement their tactics […]

Good Customer Service is Over — WOW Your Customers

Good customer service

Imagine your family touches down in a beautiful tropical paradise for a well-deserved vacation. You get to your hotel, check in, then head to your room to relax for a few hours, when you hear a knock at your door. As you open the door, you’re greeted by a hotel employee, holding bottle of wine […]

How to Promote Your Blog Posts

how to promote your blog post

We live in a world that is inundated with content — it’s everywhere! If you’re going to invest, time, effort and resources into producing, you must also understand how to promote your blog posts. Content marketing is no longer about creating great content, publishing it and moving on to writing the next great piece of […]

Create an Effective Pricing Strategy Like a Boss

Pricing strategy handshake.

Picture this: You’re at a networking event and you get the opportunity to chat about your services with several interested people, so you happily hand over your business card with a handshake. Then someone asks you about your pricing. (Crickets) Are you prepared to answer? To ask the right questions prior to sharing a number? […]