Halloween: Treat Your Customers to a Delightful Experience [INFOGRAPHIC]

Delightful experience halloween

It doesn’t have to be Halloween to treat your customers.  Year round, potential patrons walk into small businesses expecting to be treated with promotions that follow through on their promises, great service and high quality goods or services.  Sometimes customers feel tricked when small businesses fail to uphold their end of the bargain and don’t deliver […]

Expanding the Relationship with Professional Services

Expanding the relationship

In our first post in this series, we detailed the very beginning of a relationship – that harrowing stage where some key characteristics tip the scale to leave one seller with a new client and send the rest home empty-handed. But the curtains don’t close at the beginning of a relationship, except in romantic comedies. […]

Closing Sales With Hinge Marketing

Closing sales factors.

Good news. Your prospect has a problem. You’ve nurtured this particular lead carefully, educating the prospective client through various forms of content. You’ve even had some tentative conversations with a contact at the business. Now they need outside help, and they’re reaching out to several trusted service providers, including you. Sounds good, right? The story’s […]

What is Value Based Pricing?


What is Value Based Pricing? Value based pricing is a pricing strategy in which a company prices and promotes products or services based on tangible and/or perceived value. This story illustrates value-based pricing perfectly: A woman was walking across a bridge in France and she saw a street painter set up in the middle of […]

The 8 Myths of Entrepreneurs

8 Myths Of Entrepreneurship Infographic

If you’re a small business owner you probably know two things to be true. Small business is not always the easiest road. As an entrepreneur you are often misunderstood. This year, nearly 850 American small business owners – with 25 or fewer employees – responded to an anonymous online survey administered by Audience Audit™. The […]

The Perfect Sales Promotion Quick and Dirty

Craft the perfect sales promotion.

For a small business, it can be a challenge to identify the perfect sales promotion that will get your potential customers to purchase, or your current customers to spend more. A well-placed sales promotion can have a huge impact on your company’s revenue so make sure you’re hitting all the key points: Don’t try to […]

Become an Email Marketing Ninja

Be a marketing automation ninja.

Let’s start the week on a positive note with a small business success story! As small business owners, it’s easy to get lost in the pressures of our own businesses, right? We’re so committed to what we’re working on day after day, monitoring our own success, often getting overwhelmed by the sheer volume of tasks […]