What is Value Based Pricing?

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What is Value Based Pricing? Value based pricing is a pricing strategy in which a company prices and promotes products or services based on tangible and/or perceived value. This story illustrates value-based pricing perfectly: A woman was walking across a bridge in France and she saw a street painter set up in the middle of […]

The 8 Myths of Entrepreneurs

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If you’re a small business owner you probably know two things to be true. Small business is not always the easiest road. As an entrepreneur you are often misunderstood. This year, nearly 850 American small business owners – with 25 or fewer employees – responded to an anonymous online survey administered by Audience Audit™. The […]

The Perfect Sales Promotion Quick and Dirty

Craft the perfect sales promotion.

For a small business, it can be a challenge to identify the perfect sales promotion that will get your potential customers to purchase, or your current customers to spend more. A well-placed sales promotion can have a huge impact on your company’s revenue so make sure you’re hitting all the key points: Don’t try to […]

Become an Email Marketing Ninja

Be a marketing automation ninja.

Let’s start the week on a positive note with a small business success story! As small business owners, it’s easy to get lost in the pressures of our own businesses, right? We’re so committed to what we’re working on day after day, monitoring our own success, often getting overwhelmed by the sheer volume of tasks […]

Why Small Businesses Don’t Have to Chase the Viral Dream

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The viral dream is real. In an age where Justin Bieber can become a household name by means of a guitar and a YouTube account, and perceived fame and fortune are a mere click away, the possibilities are seemingly endless for those with stars in their eyes. The fault in such stars, however, is the […]

Boost Leads and Sales With Whiteboard Videos

Boost sales and get leads.

If you have you ever been to Disney World or any other amusement park, you’ve no doubt seen people lined up to have artists sketch funny portraits. And right behind them is the crowd of fellow park-goers who stay and watch the caricatures unfold right before their eyes for 10, 20, even 30 minutes. How […]