By June Brockmeyer
In Part one of our three part series, we’re talking about creating an effective relationship marketing strategy. Entrepreneurs and small business owners know that doing so requires time and effort and that it’s important to nurture and develop relationships in different ways such as in person and also online; by blogging, sending emails and using social media.
That concept shouldn’t be anything new for those of us who are browsing the web on a regular basis. For example, I’ve had a Facebook account for years. I’ve been on Twitter a shorter period of time and as far as YouTube goes, I’m a fan of watching and posting educational videos. Even though these aren’t the only social media sites the world has to offer, at least in the United States, they are considered the most popular.
Let’s not forget about LinkedIn. For a lot of young professionals and entrepreneurs, LinkedIn is on the top of the list. I had heard about the site a while ago but thought “I’ll get to it later” and I just never signed up.
Well, as I cruised the web a few days ago, I came across an interesting read:
According to the LinkedIn press centre and SysComm International “LinkedIn is the oldest of the four sites [Facebook, Twitter, YouTube] having been created on May 5, 2003” and yet I wasn’t a part of it. The professional networking site has millions of users worldwide and a new member jois every second, so, the only logical thing for me was to be the next new member and jump on the ‘LinkedIn train’.
Many of you may have already joined the site, but for those of us who thought “I’ll get to it later” or maybe created a profile but didn’t do anything else after that- let me tell you: we’ve been missing out on valuable professional opportunities and the ability to grow our social and professional networks and get new marketing contacts.
So, this is how I start my journey as a LinkedIn Newbie.
Step 1: Signing Up
Just like every morning, I headed to my computer, grabbed some coffee and then I finally did it; cruised on-over to the LinkedIn website.
There were, what looked like Polaroid pictures (I know- old school) of members with a quote of their positive experience while on the site. I could toggle through different people and see what each of them had to say. What a great way to use testimonials huh?
Then I looked over and noticed the form- which was ready for me to sign-up. It even reads “Get started- it’s free. Registration takes less than 2 minutes” …and you know how I like to follow directions so I did.
Once I was done with the logistics of opening an account, I uploaded a pretty picture and asked myself “Now what?”
This was a defining moment in my LinkedIn journey. I wasn’t worried about how hard it would be to learn to use LinkedIn it, but I wanted to learn to use it effectively. So let’s do some research…
What’s the point?
On the linked-in site, there is a quick and dirty explanation of what the network is and its purpose.
“LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”
Sounds promising right? Sites like this can help improve the relationship marketing strategy we have as entrepreneurs and small business owners. So, I’ll let you catch up.
If you haven’t done so already, get signed up and next week we’ll talk about why making connections and adding your professional experience is important.
Download Infusionsoft’s e-book, “The Infusionsoft Guide to Sales and Marketing” for help with your small business’ marketing plan.