Strategies from Social Media Best in Class Winner, Lee Richter

Lee Richter Headshot

Our Social Media Best in Class Winner, Lee Richter of Holistic Veterinary Care, took the time to answer a few questions for us leading up to #ICON14. Below he details his strategies for small business success. Industry:         Veterinary Care Location:        Oakland, CA Employees:     33 Website: Describe your business in [...]

The Future of Social Media: Lessons from Social Media Marketing World 2014


I had the chance to listen to Mark Schaefer’s breakout session titled, “The Future of Social Media” during Social Media Examiner’s annual conference: Social Media Marketing World 2014. Mark Schaefer is an accomplished business writer, university lecturer, author and innovator. In his presentation, he reviewed the four digital revolutions and shared strategies that I believe [...]

Are you looking at the right numbers when cold calling?

cold call

By Skip Miller We are in a fortunate position as entrepreneurs and sales people. We get to control our income level to a greater degree than in most professions. The success in driving that income up, however, often hinges on a lot of cold calling. Cold calling is actually a numbers game. You may assume [...]

Pam Slim: #ICON14 Big Ideas Track Speaker Preview

pam slim

There are few events made just for small businesses. Oftentimes conferences give broad information and small businesses have to try to find a way to fit square peg information into the round hole of their business model. We don’t want you to feel that way at ICON 2014. We want every small business owner, from [...]

5 Settings to Make the Most of a Limited PPC Budget


Guest Contributor – Michelle Morehouse Pay-per-click advertising can seem like an expensive channel and in some ways it is. You’ve got to spend money to make money. But not all accounts have to spend thousands of dollars a month to be profitable. Smaller accounts can absolutely be successful. And despite the size of the account, [...]

Learning from the Virtual Offices of Automattic [INFOGRAPHIC]

virtual offices big ideas blog

We all know the work place is not the environment of our parents’ generation. But can you imagine a company of almost 200 employees working without the confines of an office? For some, this shift may be incomprehensible. For others, it’s unavoidable. Find out how WordPress/Automattic makes it work and the perks of being a [...]

Is Tumblr a Good Blogging Alternative for Your Business?


You know. You’ve heard about it a thousand times. At conferences, on forums, from friends, in the news and in publications. Blogging is kind of a big deal. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 58% of marketers are blogging and 62% want to learn more about it. While [...]