What You Need to Know About Google My Business

Local small business marketing improved.

If there is a new way of doing something online that elicits a “whoa” reaction, it isn’t a stretch to say that Google probably pioneered this very cool new feature. Despite Google’s ability to revolutionize online search on a regular basis and exert influence over the way we carry on in our daily lives, it […]

3 Small Business Tips to Own Your Summer

small business tips

Between the months of June and August, it happens daily. You take a break from your business, hop on social media and suddenly you’re wrapped in a fantasy world created by photos of beaches, airplanes, mountaintops and surfing (thanks GoPro). Instead of finishing an order or responding to that overdue email, you get lost in […]

Good Customer Service is Over — WOW Your Customers

Good customer service

Imagine your family touches down in a beautiful tropical paradise for a well-deserved vacation. You get to your hotel, check in, then head to your room to relax for a few hours, when you hear a knock at your door. As you open the door, you’re greeted by a hotel employee, holding bottle of wine […]

Online Contests Increase Brand Awareness and Generate Leads

How to use online contests to generate leads for your small business.

As a small business owner, your time is spent trying to navigate the complex demands of attracting new leads, while maintaining engagement with current customers and this can be challenging and time consuming. Luckily, social media provides a proven way to do this that is both novel and engaging. Online contests and giveaways connect with […]

How to Promote Your Blog Posts

how to promote your blog post

We live in a world that is inundated with content — it’s everywhere! If you’re going to invest, time, effort and resources into producing, you must also understand how to promote your blog posts. Content marketing is no longer about creating great content, publishing it and moving on to writing the next great piece of […]

Create an Effective Pricing Strategy Like a Boss

Pricing strategy handshake.

Picture this: You’re at a networking event and you get the opportunity to chat about your services with several interested people, so you happily hand over your business card with a handshake. Then someone asks you about your pricing. (Crickets) Are you prepared to answer? To ask the right questions prior to sharing a number? […]