Open Enrollment: Don’t Write off Vapor Inhaling Millennials

open enrollment is coming

By Tracie Rollins On November 15, 2014, open enrollment begins and small businesses can select health care options for their employees online using the Small Business Health Options Program (SHOP) Marketplace. This period goes until February 15, 2015. Businesses that live in certain states and hire non-smoking millennials can take advantage of the best premium […]

Your Email Marketing Road Map

Email marketing

If you were marooned on a deserted island, what would you want with you? We’ve all heard some version of this question and given different versions of our answer. [My answers: a suitcase trunk large climate controlled storage facility full of dark chocolate, a cache of really good whiskey, my Spotify account, a good fountain […]

You’re Wrong About Your Target Customer

target customer

By Tracie Rollins What you think you know about your target customer is wrong. Your customers don’t share your mindset and don’t have the same values or beliefs that you do; they don’t even make purchases for the same reasons. While you may have the same type of dog or share an affinity for sustainability, […]

How to Get Referrals In Professional Services

How to get referrals

In our second post in this 3-part series, we discussed how businesses can expand their relationships with existing clients, providing new services and making the partnership as prolific as possible. Sounds like a happily-ever-after, right? Well, don’t close the book quite yet, because there are still important opportunities on the table: referrals. Too often, businesses […]

What Small Businesses Need To Know When Voting

Voting is key

Your mailbox is full of political ads, your lawn is full of red, white, and blue signs, so there’s no doubt about it, it’s election season. Elephant or donkey, as a small business owner, you are intimately connected to the results of our elections. So we’d like to make your life a little easier and […]

Halloween: Treat Your Customers to a Delightful Experience [INFOGRAPHIC]

Delightful experience halloween

It doesn’t have to be Halloween to treat your customers.  Year round, potential patrons walk into small businesses expecting to be treated with promotions that follow through on their promises, great service and high quality goods or services.  Sometimes customers feel tricked when small businesses fail to uphold their end of the bargain and don’t deliver […]

Expanding the Relationship with Professional Services

Expanding the relationship

In our first post in this series, we detailed the very beginning of a relationship – that harrowing stage where some key characteristics tip the scale to leave one seller with a new client and send the rest home empty-handed. But the curtains don’t close at the beginning of a relationship, except in romantic comedies. […]