Good Customer Service is Over — WOW Your Customers

Good customer service

Imagine your family touches down in a beautiful tropical paradise for a well-deserved vacation. You get to your hotel, check in, then head to your room to relax for a few hours, when you hear a knock at your door. As you open the door, you’re greeted by a hotel employee, holding bottle of wine […]

Online Contests Increase Brand Awareness and Generate Leads

How to use online contests to generate leads for your small business.

As a small business owner, your time is spent trying to navigate the complex demands of attracting new leads, while maintaining engagement with current customers and this can be challenging and time consuming. Luckily, social media provides a proven way to do this that is both novel and engaging. Online contests and giveaways connect with […]

How to Promote Your Blog Posts

how to promote your blog post

We live in a world that is inundated with content — it’s everywhere! If you’re going to invest, time, effort and resources into producing, you must also understand how to promote your blog posts. Content marketing is no longer about creating great content, publishing it and moving on to writing the next great piece of […]

Create an Effective Pricing Strategy Like a Boss

Pricing strategy handshake.

Picture this: You’re at a networking event and you get the opportunity to chat about your services with several interested people, so you happily hand over your business card with a handshake. Then someone asks you about your pricing. (Crickets) Are you prepared to answer? To ask the right questions prior to sharing a number? […]

How to Delight Your Customers By Rocking Post-Sale Follow-Up

rock concert

If you’ve ever been to a rock concert, you know the drill. You get pumped up about who will take the stage, spend a few hours screaming, yelling and singing with delight, then you leave and there’s this oddly comforting ringing that hums in your ears, reminding you of the awesome music you just heard. […]

The Ticket To Creating a High Converting Landing Page

ticket to a high converting landing page

By Melissa Rein, Infusionsoft Conversion Optimization Manager What exactly is a high converting landing page? At the most basic level, a landing page is any page your visitor arrives at after clicking on an ad or link. More specifically, a landing page exists for the sole purpose of leading the visitor to take action – […]