What is sales and marketing software?

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When you’re a small business owner, you’re always looking for ways to get more done in a day. And understanding that time is a significant challenge, it comes as no surprise that sales and marketing software is a major solution for streamlining daily tasks and maximizing productivity. But what exactly is sales and marketing software? […]

Multi-Channel Marketing Tips from Jermaine Griggs

Multi channel marketing is crucial.

The 2011 Infusionsoft Ultimate Marketer shared some insight from his experiences as owner of Hear & Play. With a casual tone and a super-packed presentation at PartnerCon 2013 on his successful marketing strategies, Mr. Griggs won over the audience easily. He spoke to the many benefits of automated marketing Expectation is everything Just because your […]

Automation Domination: How to Use Robots for Good, Not Evil

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If you are a small business owner, you probably have limited free time. With all the hustle and bustle that comes along with the daily grind of running a business, all of the hours before 9 AM and after 5 PM just fly right out of the window. You might get a few hours of […]

Five Marketing Tips to Win Lifelong Customers: Automation

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By June Brockmeyer Our three part series on winning lifelong customers continues as we share more effective marketing techniques for small businesses. Last week we talked about getting organized and the importance of dedicating time to keep our existing customers happy. Tip # 2- Automating & Personalizing  Messages When crafting a message for customers (whether […]

Create a Compelling Offer to Promote Your Content

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By Madison Jacobs Part 2 of the “The Dos and Don’ts of Lead Capture” series Welcome to part II in a series of posts on what to do and what not to do when you generate leads on your site. In part I of the series, I talked about creating irresistible lead magnets. In this post, […]

Some Leads Need A Lighter Touch

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By June Brockmeyer In part three of our four part series on small business sales tips: avoid a leaky sales funnel, we’re focusing on what to do when a lead isn’t ready to buy. In our last section, we talked about nurturing prospects but, we also need to remember not to give-up on those who […]

Sales and Marketing Automation: How Small Businesses Can Conquer Time

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By Jay Pinkert This post is the first in a four-part series on lifecycle marketing for small businesses. If you’re a small business with a lean sales and marketing team, there’s one thing you can’t seem to find enough of: Time. There’s never enough of it to follow up with prospects, close deals, nurture relationships […]