When trying to make things easier on themselves, many companies look into what marketing automation for small business can do for them. Unfortunately, there seems to be a lot of myths and rumors that go around highlighting some perceived negatives about marketing automation. This can easily lead to small businesses making some dire mistakes if they do end up using automated services.
Business 2 Community and B2B Buzz have some helpful tips for getting past all of the conflicting information so that small businesses can use marketing automation as effectively as possible.
Marketing automation can be affordable. Don’t believe otherwise.
Marketing automation is an affordable solution that offers a ton of value. Individuals, who say otherwise, probably did not shop around. Like any product or service, comparing prices from multiple providers is important. Not only can it help a company save money, but it can allow the business to identify offerings with the most features. Business 2 Community says some providers offer tiered pricing programs, which means that people can choose the program and pricing that works best for them.
“Some companies even offer month-to-month pricing so that you aren’t locked into an annual contract – plus they offer free implementation,” the Business 2 Community says. “Plus, there are vendors out there for all different companies, from small businesses to huge enterprises. Remember, even though you’re paying a fee, marketing automation platforms can increase ROI through higher quality leads and higher conversion rates”
Always work to keep the program updated.
B2B Buzz says people may think marketing automation is a program that can just be set up and left alone, but in order for it to be truly effective, businesses need to have interesting content, solid teamwork and updated metrics.
“Sooner or later, all marketing roads lead to your company’s website. And nothing will derail a marketing automation project faster than an outdated or hard to use site that drives away prospects,” B2B Buzz says.
Marketing automation needs great content to be at its best.
While many people think that marketing automation for small business can be impersonal, crafting good content and segmenting lists for different groups that enjoy different things is a great way to make people feel like the company is personally writing to them instead of blasting out to a list of people.
“Marketing automation gives you the opportunity to add more personal touches to your campaigns, like personalized emails that come directly from specific members of your sales team, even if they’re automatically generated,” Business 2 Community says. “Plus, by automating some basic tasks, you free up your time to spend more time interacting with your clients and prospects.”