What Is Lifecycle Marketing?


Lifecycle marketing is a three-phase framework devised specifically for small businesses to help you transform your sales and marketing activities. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Implementing Lifecycle Marketing phases through the affordable, easy-to-use automation technology now available to you puts you in the best position to […]

4 Simple And Inexpensive Ways To Create Customers For Life

creating a culture of wow infusionsoft

  For the small business owner, attracting qualified leads and making sales demand a significant investment of time, energy and money. But to truly grow the business of your dreams, you don’t just need moderately satisfied customers, you need raving fans. With the intense and necessary focus on increasing revenue and growing your client base, […]

How to Delight Your Customers By Rocking Post-Sale Follow-Up

rock concert

If you’ve ever been to a rock concert, you know the drill. You get pumped up about who will take the stage, spend a few hours screaming, yelling and singing with delight, then you leave and there’s this oddly comforting ringing that hums in your ears, reminding you of the awesome music you just heard. […]

15 Must-Read Small Business Resources from June


Summer has officially arrived and with the heat often comes small business fluctuations. For some, business is booming beyond their control, but for others, the action has slowed to a crawl. Regardless of what happens to your business in the summer, now is the best time to leverage top resources to either boost your operations […]

How to Close a Sale When Competing with Big Brands

big and little

The war between small business and corporate giants is a familiar tale. Farmers Market vs. Walmart Local Boutique vs. The Gap Small Town Florist vs. 1-800-Flowers Every day there are small battles fought inside the mind of consumers. Will they buy something cheap or invest in something reliable? Will they shop local or ship from […]

5 PR Tools That Won’t Devour Your Time

pr tools to save time

There are few accomplishments in small business quite like the day you realize your marketing efforts are working. Your social media accounts are engaging. Your content strategy is connecting with customers. And, lo and behold, targeted leads are finding their way into your funnel. But settling is not what small business owners do. You know […]