This month on “The BIG Idea of the Week” we want to talk to you about the Ultimate Marketer Competition brought to you by 6th Division; a contest that’s all about small businesses doing extraordinary things with Infusionsoft. Managing a small business can be a tough journey for many entrepreneurs so, we want to share the story of the 3 -2013 Ultimate Marketer finalists’ right here, with you.
Let’s meet The Rocket Company. Casey Graham is the founder of this Atlanta based organization and he says they are all about helping the Church be successful.
“We’re touching thousands and thousands of churches to help them find the financial freedom that they need…86% of churches are either at break-even or behind budget this year,” says Graham.
In 2010 The Rocket Company switched over to Infusionsoft, which Graham calls the ‘salvation’ of their business.
“We were $80,000 in debt, bad business partnership, very bad operation. Infusionsoft came in and took us- made us profitable, grew the organization and all of that,” says Graham.
They’re revenue has grown 832% since implementing Infusionsoft and the company has also grown steadily.
“Our customer is the most important thing in our organization. Without them we have nothing and so, in the early days all we had was the ability to stay close and as organizations grow, sometimes you grow away from your customers, that really led to where our motto has become ‘Automation trumps Determination.’ I don’t care how determined you are to keep up with a thousand people- it’s pretty much impossible to do- but, a sequence is almost like a person…they can do things for you that you cannot do as you’re growing so fats,” says Graham.
Graham says he is most excited about expanding their mission of generosity.
“This is about our opportunity to take everything that we’ve got and to share it with other people…Infusionsoft has not only been about making a difference in our bottom line, but it’s been about making a difference in people’s lives and that’s why we’re such raving fans of Infusionsoft,” says Graham.
The three Ultimate Marketer finalists presented their story during a special session at InfusionCon and attendees voted for the winner. As you may now know, The Rocket Company was declared winner and are excited to continue to share their story with the world.
Download our free e-book “Market Like the Ultimate Marketers How The Rocket Company Used Lifecycle Marketing to Grow 832%” to learn more!