The Ticket To Creating a High Converting Landing Page

ticket to a high converting landing page

By Melissa Rein, Infusionsoft Conversion Optimization Manager What exactly is a high converting landing page? At the most basic level, a landing page is any page your visitor arrives at after clicking on an ad or link. More specifically, a landing page exists for the sole purpose of leading the visitor to take action – […]

Lead Generation Best In Class Winner, Tom Force

Tom Force_0006 copy

Our Lead Generation Best in Class Winner, Tom Force of ICE Keytag, took the time to answer a few questions for us leading up to #ICON14. Below he details his strategies for lead generation success. Industry:        Promotional Materials Location:        Grapevine, TX Employees:    1 Website:         icekeytag.com Describe your business in detail. ICE […]

Are you looking at the right numbers when cold calling?

cold call

By Skip Miller We are in a fortunate position as entrepreneurs and sales people. We get to control our income level to a greater degree than in most professions. The success in driving that income up, however, often hinges on a lot of cold calling. Cold calling is actually a numbers game. You may assume […]

Want to win a free trip to #ICON14?

Win a trip to #ICON14

By Laura Collins #ICON14 is right around the corner and we want to see all our small business friends there! In support of Melinda Emerson’s new contest for small business owners,“SmallBizLady’s 15 Days of Giveaways” Infusionsoft is going to give one lucky entrepreneur an all-expenses paid trip to #ICON14. Infusionsoft will cover your airfare, hotel […]

3 Ways to Weed Out Bad Giveaway Entrants on Facebook

Facebook giveaways can generate leads.

Guest post by Matt Broderick of GroSocial Facebook giveaways can generate leads for small businesses; unfortunately, they can also attract those who are not interested in a business’s products or services. Some unqualified entries are unavoidable, but by the taking proper steps, you can weed out bad giveaway entrants and increase the effectiveness of your […]

Lead Generation from the Beginning [INFOGRAPHIC]

History_of_Lead_Generation

Lead generation has been happening since the dawn of time, relying heavily on word of mouth and referrals.  How funny that not much has changed in the way small businesses grow their customer bases. Our friends at GroSocial have put together a great timeline infographic on lead generation techniques through the years. Keep an eye […]