How to Get a Top Listing in Google, Yahoo and Bing

You probably are aware of all the ways that you should perform SEO, maybe even dabble in a bit of paid search engine marketing and even getting yourself noticed in social media. But, what if I told you that you can get a #1 spot in Google for your business locally? Yeah, and it’s free. I recommend every small business and local entrepreneur invest the 20 minutes and get themselves listed.

Getting the top listings in search engines such as Google, MSN/Live/Bing and Yahoo are the difference between getting Web leads and no leads. A common misconception is that it costs a lot of money to land the top listings. Additionally, those who are unfamiliar with search engines might think there is some mysterious authority that judges which business appear. There isn’t.

At least, not anymore. The search engines are still in a three-way race to win over consumers to become loyal searchers. What does this mean for you, as a small business? Free local visibility and well-connected customers can keep in touch with you.

As great as it is to dominate “dog grooming,” it can be twice as effective to be first on “dog grooming phoenix, az.” Consumers now have the tools to give them relevant information, reviews and ratings on local establishments. Anyone with an iPhone now is connected at the lifeblood of Google with their Maps application and have it at a finger’s touch away in Safari. Contrasted to five years ago, Yelp!, Google Local and MSN Local listings were a far cry for entrepreneurs. Now they’re commonplace for reputation management and consumer experiences.

Google and Live Search (now, Bing) has made it incredibly simple for any small business owner to claim their stake in the local, competitive search engine market. Through a simple submission process, verification, you can blaze to the top of their search engine listings as if you were always there. Doing this gives your business visibility and the ability for customers (and potential customers) to find you quickly, no matter how they’re trying to find you.

Google: How to Add Your Local Search Engine Listing (FREE)

  1. Add your local business to Google. Doing so requires a free Google Account.
  2. Fill in the details including location, phone number and services/products offered. Take your time but don’t worry, you can edit it later.
  3. Submit your listing and choose either telephone or postal verification. Postal verification takes longer, but is needed if you have a toll-free phone number. I chose Postal verification, and received this two weeks later:

    Google Local Postal Verification for Infusionsoft

    Google Local Postal Verification for Infusionsoft that I received.

MSN/Live/Bing: How to Add Your Local Search Engine Listing (FREE)

  1. Add your local business to Microsoft’s directories. Doing so requires a free MSN Live account.
  2. Wait.
  3. In about two weeks, your small business listing will appear out of thin air.

Yahoo: How to Add Your Local Search Engine Listing (FREE)

  1. Add your local business to Yahoo’s local directory. Doing so requires a free Yahoo account.
  2. Wait.
  3. In about two weeks, your small business listing will appear out of thin air.

Now, if you simply stuff your Local Search pages with a laundry list of keywords, you’ve missed the point. It’s about relevance and enabling people to find your business on their terms. It would be a good idea to point to your Website,  Twitter, Facebook Page and include key local terms that your customers may refer to. (For instance, the East Valley which includes cities like Chandler, Gilbert, Mesa and Scottsdale that are located in the Phoenix metro area.)

If you’re like me, it bothers you when it’s difficult to locate a decent local business, and when you do, the Website lacks current contact information. Local Search addresses this frustration for consumers. This is probably the best time ever to start a small business. It’s insanely cheap to get started, it’s easy to make a difference and there is awesome marketing applications out there to help you grow quickly.

Have you seen any effect from these top Local listings; any tips from those who have seen results? Share it in the comments below!

  • http://www.progresshomebuyers.com Gregg Cohen

    Great tips Joe. I had my listings on Google, but forgot about MSN and yahoo. It has been relatively easy for me to get to the top of Google in the past so I hope its the same for MSN and Yahoo. One question, is it okay to put multiple business listings on each of the search engines if they both have the same physical address? I heard in the past not to do it…any experience with that?

    Thanks,

    Gregg Cohen
    http://www.ProgressHomeBuyers.com

  • http://www.infusionsoft.ca ElliottM

    Thanks Joe. Had already done this for Google. But I should probably do so for the others as well. Thanks for the links.

  • http://www.getbalivillas.com/ wie bali

    great tips joe …! i wanna try this tips ihope not disapointed

  • http://www.wealthnetpartners.com Cliff Jones

    Joe, great pointers here. Listing your site is an essential ingredient to driving traffic to your site. You guys also set a great example of how to leverage blog content which is a fantastic way to generate traffic and leads. You should address this topic in more detail if you haven’t already. Link building and on page SEO are fundamentals that every business should leverage to drive traffic that can generate leads. Of course, what happens when people find your site is another element that impacts leads and conversions. Something else you could write about going forward. Keep up the good work.

  • doug

    Great tips, Joe! Also a great resource for all small businesses with a website. Keep it up, we need all the help we can get.

  • Adwido

    Excellent tips. Will keep these with SEO :)

  • http://infusionpros.com infusionpros

    Nice, Thank you for this Joe. I appreciate it.
    Steve
    infusionpros.com

  • Turkish Properties

    These are really good ideas and have just clicked on links to follow it through. However my business is in Turkey so can't complete it. Will search now to find out if the same thing is in Google.tr however my business is aimed at UK customers. Maybe I am asking too much!! LOL

  • http://www.cheapoverseasproperty.co.uk/index.php Altinkum

    These are really good ideas and have just clicked on links to follow it through. However my business is in Turkey so can't complete it. Will search now to find out if the same thing is in Google.tr however my business is aimed at UK customers. Maybe I am asking too much!! LOL

  • http://www.henryinsurance.com/ insuranceman

    This should be front page news for every small business!

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    I love your Website thank for all the info. http://WWW.Scottwildstein.com

  • annamawrick

    Really Usefull tips. Keep up sharing such information.


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  • http://forkstofeet.com fryebrandon1

    does it have to be a business?  Can it be a site offering information

  • VoucherCodes

    Thanks for sharing tips. Do you have any new article which we can see with new Google algorithm.

  • Jesus Valdez

    Thanks for the tips. I’m really looking for great info. I’ll try them and see if they work!
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  • Jack Thip

    Great tips, now i’m trying on http://www.monviewngarm.com/

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  • Song Silo

    What if you don’t have a physical location? We are completely web based business. http://www.songsilo.com Any suggestions would be greatly appreciated!!

  • Alan crew