By Rieva Lesonsky
You’ve got your job description written for the candidate you hope to find. Now where do you start searching for that person? The hiring process has come a long way since the day where your options were hiring a placement agency as a business solution or placing a classified ad in the local paper. Depending on the type of job you’re trying to fill, there are numerous options for finding the good employees, so long as you have a clear idea of what you’re looking for.
- Start by figuring out what type of employee you’re looking for—that will help you guide your efforts. If you’re looking for a part-time worker and the job is well-suited to a retiree, for example, you might want to place a classified ad in the local paper or even just put a flyer up at the local senior center. If you’re looking to hire a college-age intern or fresh-out-of-school grad, you’ll want to contact local colleges to find out about their internship programs, job boards and job placement centers. Seeking someone with specific skills, such as an electrician to add to your general contracting business’s team? Then it’s smart to get in touch with local apprenticeship programs that can spread the word to their new trainees.
- Next consider the many online avenues available to post your job. Posting online can get expensive, but it doesn’t have to be. Most of you are familiar with Monster.com (which can deliver an overwhelming number of responses) and Craigslist. But have you checked out the lesser known sites? Today’s Classifieds is one of many sites that allows you to post job listings for free. Also check out iApplicant, where you can post and have your job listings show up on many free job boards, including Jobster and SimplyHired. If you are seeking applicants from your local area, contact your local newspaper—while you may not want to bother with a print want ad, most local papers allow you to place online want ads which often get better results.
Your industry trade association can be helpful, too. See if they have or can recommend any job boards or online job listings. Placing your want ad in an industry-specific site or publication can be a better way to get the employees you need than simply using a large, general employment website.
Your current employees can be a great source as well. Ask them if they can recommend a friend or colleague. If that person gets hired (and stays on the job), give the staffer who recommended them some type of “finder’s fee,” which can be a free lunch or a $50/$100 gift certificate.
- Finally, don’t forget about social media, which can be one of the best ways to find job applicants today. Let your social media contacts, both professional and personal, know that your business is looking to hire. You never know who might know the perfect person for the job. Post or tweet about your job opening. If you’re on LinkedIn, use your network to look for people with the skills and experience you’re seeking, and get introduced to them. Often, the best job candidates aren’t actively job-seeking, so this is a great way to find those people.
Part three in this series on the hiring process and finding the right employees for your small business will focus on narrowing down job candidates.
For ways to increase business, check out SMB group’s e-book in partnership with Infusionsoft, “8 Ways to Grow Your Small Business.”