Should You Run Your Business From Home?

home office

By Rieva Lesonsky When Yahoo’s Marissa Mayer decreed an end to remote working for her employees it kicked up a firestorm. That’s yet another advantage of being a small business owner—you get to make the decisions. So whether you’re looking to cut costs, simplify your life or save time you’d otherwise spend commuting, running your […]

Five Strategies to Maximize Your Digital Brand Confidence

confidence

By Gal S. Borenstein “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” said Billionaire Warren Buffet when describing the blood, sweat and tears it takes to make his business successful. But if Buffet was thinking in a world of bricks […]

5 Settings to Make the Most of a Limited PPC Budget

PPCPhoto_Clix

Guest Contributor – Michelle Morehouse Pay-per-click advertising can seem like an expensive channel and in some ways it is. You’ve got to spend money to make money. But not all accounts have to spend thousands of dollars a month to be profitable. Smaller accounts can absolutely be successful. And despite the size of the account, […]

Gen X vs Gen Y Employee Motivation and Productivity

Increase employee motivation.

Guest post by Carrie Wynne According to Sylvia Ann Hewlett’s research, published in the Harvard Business Review, Google does a pretty fantastic job in showing through their workplace design and through the work teams they assemble as well as the value they place on flexibility and how they value an eco-friendly, healing-the-planet environment. They tap […]

Why Less is More When Marketing Your Brand

Marketing your brand can be easy.

By Michael Quill Every company engaged in marketing wants results.  And those results are defined in myriad ways.  Moving the needle.  Generating a Return on Investment (ROI).  Moving prospects through the pipeline.  Converting web site visitors.  Engaging consumers. But what’s the common thread among marketing tactics that produce results? We believe the answer lies in […]