5 Settings to Make the Most of a Limited PPC Budget

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Guest Contributor – Michelle Morehouse Pay-per-click advertising can seem like an expensive channel and in some ways it is. You’ve got to spend money to make money. But not all accounts have to spend thousands of dollars a month to be profitable. Smaller accounts can absolutely be successful. And despite the size of the account, [...]

Gen X vs Gen Y Employee Motivation and Productivity

Increase employee motivation.

Guest post by Carrie Wynne According to Sylvia Ann Hewlett’s research, published in the Harvard Business Review, Google does a pretty fantastic job in showing through their workplace design and through the work teams they assemble as well as the value they place on flexibility and how they value an eco-friendly, healing-the-planet environment. They tap [...]

Why Less is More When Marketing Your Brand

Marketing your brand can be easy.

By Michael Quill Every company engaged in marketing wants results.  And those results are defined in myriad ways.  Moving the needle.  Generating a Return on Investment (ROI).  Moving prospects through the pipeline.  Converting web site visitors.  Engaging consumers. But what’s the common thread among marketing tactics that produce results? We believe the answer lies in [...]

3 Essential Elements of a Profitable Adwords Campaign

Create a successful PPC campaign,

Guest post by George Nielsen Google Adwords has come a long way since it was first launched in 2000. The ability to instantly place your ad in front of a consumer searching for your product or service crushed the ROI of other advertising channels. But even with a better ROI from paid search, a whole [...]

5 Steps to Getting More Customers With Referrals

Get more referrals with a system.

Guest post by Rieva Lesonsky The small business marketing world is abuzz over the power of online rating and review sites like Yelp and social media sites like Facebook and Twitter to spread the word about your business. But one of the smartest word-of-mouth tactics you can use to get new customers has nothing to [...]

Nail Marketing to Women in 5 Steps

Small business marketing tips to women.

Guest post by Matthew Zajechowski Women are the most active consumers, responsible for more than 80 percent of purchases and commanding a spending purse approaching $7 trillion according to She-conomy. Small businesses can entice women to spend their considerable dollars with them, if they consider these five practices. 1. Use surveys and polls to assess [...]