Shoot Great Marketing Videos with your iPhone

Shooting great marketing videos with your iPhone.

BambooHR, (a Utah-based company that makes HR software) recently shared some valuable data about the impact of video: they’ve found that emails containing “video” in the subject line outperformed all other subject-line keywords. Plus, the emails containing video generate outsized clickthrough rates. Brenton comments: “I’ve seen video links outperform links to our most popular content […]

5 Steps to Protecting Your Most Valuable Content

Protect content marketing assets.

Guest post by Rachel Rodgers Rachel Rodgers- Protect Your IP By now, we’ve all heard about the magic that is content marketing. I, personally, have seen businesses go from humble beginnings to massive empires on the back of creating content. Content marketing is how you build not only a business but also a raging (and […]

Should You Run Your Business From Home?

home office

By Rieva Lesonsky When Yahoo’s Marissa Mayer decreed an end to remote working for her employees it kicked up a firestorm. That’s yet another advantage of being a small business owner—you get to make the decisions. So whether you’re looking to cut costs, simplify your life or save time you’d otherwise spend commuting, running your […]

Five Strategies to Maximize Your Digital Brand Confidence

confidence

By Gal S. Borenstein “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” said Billionaire Warren Buffet when describing the blood, sweat and tears it takes to make his business successful. But if Buffet was thinking in a world of bricks […]

5 Settings to Make the Most of a Limited PPC Budget

PPCPhoto_Clix

Guest Contributor – Michelle Morehouse Pay-per-click advertising can seem like an expensive channel and in some ways it is. You’ve got to spend money to make money. But not all accounts have to spend thousands of dollars a month to be profitable. Smaller accounts can absolutely be successful. And despite the size of the account, […]

Gen X vs Gen Y Employee Motivation and Productivity

Increase employee motivation.

Guest post by Carrie Wynne According to Sylvia Ann Hewlett’s research, published in the Harvard Business Review, Google does a pretty fantastic job in showing through their workplace design and through the work teams they assemble as well as the value they place on flexibility and how they value an eco-friendly, healing-the-planet environment. They tap […]