Marketing Automation Software Questions Answered

Automation software can help your small business.

Guest contribution, Q&A with Derek Singleton We recently came across new findings on marketing automation buyer trends from software research firm Software Advice, analyzing interactions with nearly 900 marketing automation buyers to find out what they’re looking for in a marketing automation solution. After noticing a significant portion of Software Advice’s sample was made up [...]

Are you looking at the right numbers when cold calling?

cold call

By Skip Miller We are in a fortunate position as entrepreneurs and sales people. We get to control our income level to a greater degree than in most professions. The success in driving that income up, however, often hinges on a lot of cold calling. Cold calling is actually a numbers game. You may assume [...]

2 Powerful Ways to Target New Customers with Facebook Ads

Targeted facebook ads help.

By Matt Broderick Facebook ads are as effective as you make them; if you want to connect with new potential customers for your small business, you can, but without the right targeting, you can also waste money reach out to the wrong people. In this post, I’ll highlight two ways you can increase the effectiveness [...]

Setting up a Formula for Sales Success

A formula for sales success.

Guest post by Skip Miller Regarding sales, at what point do you consider yourself a success? What measures are you using? The sales quota makes sense – it is what you need to achieve to be successful. And then there is the lifestyle you want, and that is determined by your earnings goal. Those two [...]

Be the Best at Small Business Local Marketing: Part 1 – Social

Local marketing through social.

Guest post by Anna Crowe   If you’re one for keeping up with online marketing trends, then you’ve probably noticed that local marketing isn’t really an option anymore-it’s a necessity for business growth. In today’s world, nearly one out of four marketers is spending over 50 percent of budgets on local programs and promotions. As [...]

5 Effective Small Business PR Tactics for 2014

Small business PR tactics will help.

Guest post by Allanah Murphy Every year, more and more small businesses emerge on the market, all eager to carve out their own niche, which makes it important that your business stand out from the rest in order to achieve professional longevity. Here are five simple yet effective small business PR tactics that you can [...]