Closing Sales With Hinge Marketing

Closing sales factors.

Good news. Your prospect has a problem. You’ve nurtured this particular lead carefully, educating the prospective client through various forms of content. You’ve even had some tentative conversations with a contact at the business. Now they need outside help, and they’re reaching out to several trusted service providers, including you. Sounds good, right? The story’s […]

17 Essential Mobile Apps for Small Business Travel

HIpmunk Mobile app

Small business owners are always on the go. With fewer employees and smaller geographic coverage, small business owners and their employees are on the road (and in the air) far more often than their big business counterparts. To help you navigate the maze of apps available for small business travel, we’ve compiled a list of the […]

What is Value Based Pricing?


What is Value Based Pricing? Value based pricing is a pricing strategy in which a company prices and promotes products or services based on tangible and/or perceived value. This story illustrates value-based pricing perfectly: A woman was walking across a bridge in France and she saw a street painter set up in the middle of […]

5 Unconventional Tips for Building Customer Loyalty

building customer loyalty

Customer loyalty. In a world with this many consumer options and so much competition, creating a loyal customer base is vital to your success as a small business owner. Without those die hard and devoted customers, most small businesses will struggle to survive. The Internet is full of advice on exactly how you can find, […]

The 8 Myths of Entrepreneurs

8 Myths Of Entrepreneurship Infographic

If you’re a small business owner you probably know two things to be true. Small business is not always the easiest road. As an entrepreneur you are often misunderstood. This year, nearly 850 American small business owners – with 25 or fewer employees – responded to an anonymous online survey administered by Audience Audit™. The […]

The Perfect Sales Promotion Quick and Dirty

Craft the perfect sales promotion.

For a small business, it can be a challenge to identify the perfect sales promotion that will get your potential customers to purchase, or your current customers to spend more. A well-placed sales promotion can have a huge impact on your company’s revenue so make sure you’re hitting all the key points: Don’t try to […]

What Is Lifecycle Marketing?


Lifecycle marketing is a three-phase framework devised specifically for small businesses to help you transform your sales and marketing activities. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Implementing Lifecycle Marketing phases through the affordable, easy-to-use automation technology now available to you puts you in the best position to […]