What is Value Based Pricing?

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What is Value Based Pricing? Value based pricing is a pricing strategy in which a company prices and promotes products or services based on tangible and/or perceived value. This story illustrates value-based pricing perfectly: A woman was walking across a bridge in France and she saw a street painter set up in the middle of […]

5 Unconventional Tips for Building Customer Loyalty

building customer loyalty

Customer loyalty. In a world with this many consumer options and so much competition, creating a loyal customer base is vital to your success as a small business owner. Without those die hard and devoted customers, most small businesses will struggle to survive. The Internet is full of advice on exactly how you can find, […]

The 8 Myths of Entrepreneurs

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If you’re a small business owner you probably know two things to be true. Small business is not always the easiest road. As an entrepreneur you are often misunderstood. This year, nearly 850 American small business owners – with 25 or fewer employees – responded to an anonymous online survey administered by Audience Audit™. The […]

The Perfect Sales Promotion Quick and Dirty

Craft the perfect sales promotion.

For a small business, it can be a challenge to identify the perfect sales promotion that will get your potential customers to purchase, or your current customers to spend more. A well-placed sales promotion can have a huge impact on your company’s revenue so make sure you’re hitting all the key points: Don’t try to […]

What Is Lifecycle Marketing?

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Lifecycle marketing is a three-phase framework devised specifically for small businesses to help you transform your sales and marketing activities. It is comprised of basic strategies and tactics integrated into a single, self-sustaining process. Implementing Lifecycle Marketing phases through the affordable, easy-to-use automation technology now available to you puts you in the best position to […]

Become an Email Marketing Ninja

Be a marketing automation ninja.

Let’s start the week on a positive note with a small business success story! As small business owners, it’s easy to get lost in the pressures of our own businesses, right? We’re so committed to what we’re working on day after day, monitoring our own success, often getting overwhelmed by the sheer volume of tasks […]