5 Easy Ways to End Your Summer With a Splash

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By June Brockmeyer and Jeanette LeBlanc As a small business owner, you’ve been doing everything you can to own your summer but with the end fast approaching, you need to think of new ideas and things you can do to move on to the next season having made a positive impact. If you haven’t felt […]

Be Helpful and Earn Customer Loyalty

Wow your customers.

In a world where a business’ dirty (and clean) laundry is no more than two clicks away, it’s important not simply to try and make customers, but to try and make customers for life. How can you do this? Simple: earn customer loyalty by being helpful.

Enhance the Customer Experience with Cross-selling

Cross-selling example

According to the 2014 Infusionsoft Attitudinal Segmentation Research Report, most small businesses are looking for help in attracting customers, getting referrals and implementing social media marketing. Unfortunately, small businesses miss the opportunities that lie in their existing customer base when all of their marketing resources and efforts are focused on gaining new customers. They leave […]

The Five Best-Kept Secrets for Closing a Sale

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As a small business owner, you know that closing a sale is crucial to your growth and success, and many other small business owners wonder if there is something specific they can do to raise their close rate.  We spoke with the experts to get their proven methods so that you can implement their tactics […]

Content Marketing: 6 burning questions you’ve always wanted to ask

content marketing cycle

The purpose of content excellence is to create ideas so contagious that they cannot be controlled Coca-Cola Content marketing is everywhere. Blog posts. E-books. Experts. Dos and don’ts and apps and subscriptions. Content marketing is a trendy buzzword, an umbrella term and a reality for today’s small business owner. When a term is thrown around so […]

4 Simple And Inexpensive Ways To Create Customers For Life

creating a culture of wow infusionsoft

  For the small business owner, attracting qualified leads and making sales demand a significant investment of time, energy and money. But to truly grow the business of your dreams, you don’t just need moderately satisfied customers, you need raving fans. With the intense and necessary focus on increasing revenue and growing your client base, […]

How to Make Customers Happy Using Social Media

Give feedback.

As a small business owner, you don’t need a huge budget or dedicated staff to make your customers happy using social media. To really be effective and avoid feeling overwhelmed, consider implementing a process that consistently demonstrates care and commitment to your customers. Below you’ll find out how to make customers happy using a few […]